Selective Distribution
Building carefully selected retail partnerships aligned with each brand's positioning.
Niche Fragrance Distribution
Building niche fragrance brands in Paraguay.
Selective distribution, retail development and long-term brand building for international niche fragrance houses.
Paraguay · Regional Vision · Global Fragrance Houses
More than distribution. We build brands.
Selective representation
Brand development
Paraguay
Dewar Group S.A. is a Paraguay-based company dedicated to the selective representation and development of international niche fragrance houses.
Our role goes beyond importation and wholesale. We work alongside our partners to establish brands, develop demand and create long-term value within the local market.
Principle
Distribution is only the beginning.
A different approach to fragrance distribution.
Six disciplines, managed locally, each aligned with the positioning and identity of the house we represent.
Retail Development
Developing sustainable retail presence and long-term sell-through.
Sales Training
Educating retail teams about the heritage, fragrances and commercial positioning behind each maison.
Sampling
Structured sampling and discovery strategies designed to introduce fragrances to relevant consumers.
Marketing & Content
Local storytelling and campaigns developed in alignment with each brand's international identity.
Events & Launches
Activations and experiences that connect fragrance houses with retailers, consumers and opinion leaders.
Market Note — ParaguayFig. 01 — Regional position
Why Paraguay
A strategic market at the heart of South America.
Paraguay combines a developing premium consumer market with one of South America's most relevant cross-border retail environments.
Its geographical relationship with Brazil and Argentina creates a unique environment where local consumption, tourism and regional commerce intersect.
A.
Cross-border Retail
Regional consumer movement and established retail infrastructure.
B.
Premium Consumption
A market increasingly exposed to international luxury and niche fragrance.
C.
Regional Visibility
A strategic environment positioned between major South American consumer markets.
From entry to presence
From market entry to lasting brand presence.
- 01
Market Entry
Positioning, pricing architecture and launch priorities defined together with the house before the first order.
- 02
Retail Placement
Selecting the doors that fit the brand, and agreeing how it is presented in store.
- 03
Training & Education
Equipping retail teams with the story, the olfactive structure and the selling arguments of each fragrance.
- 04
Sampling
Structured discovery that places the right fragrance in front of the right client.
- 05
Marketing & Activations
Local storytelling, content and in-store moments, consistent with the house's global identity.
- 06
Sell-through Development
Following rotation by door and by reference, and adjusting support where it is needed.
- 07
Long-term Growth
Building repeat clients, range depth and brand equity over years, not seasons.
Objective
Our objective is not simply to place products on shelves. It is to build demand around the brand.
Every fragrance house carries a universe. Distribution should protect it.
Positioning, storytelling and customer experience must remain coherent from the first introduction to the final sale.
Leadership
Matheus Demarchi
Founder & Managing Director
Matheus Demarchi is a Brazilian fragrance entrepreneur with hands-on experience across niche fragrance retail, e-commerce, digital marketing, content and commercial strategy.
After experiencing the rapid development of niche perfumery in Brazil firsthand, he founded Dewar Group S.A. to bring a more specialized and brand-focused approach to fragrance distribution in Paraguay.
“A fragrance house deserves more than a distributor. It deserves a partner who understands its story, its customer and its positioning.”
Matheus Demarchi
Paraguay first. Regional vision.
Paraguay is our starting point.
Our long-term ambition is to build successful distribution models capable of supporting selected fragrance houses across additional Latin American markets.
Expansion will remain selective, deliberate and partnership-driven.
Current partnership strategy
Building our founding portfolio.
Dewar Group is currently selecting a limited number of fragrance houses for its initial portfolio.
Our objective is to build deep partnerships rather than a large catalogue of brands.
2–3
Initial partner houses
IIn selection
Founding house
Position openIIIn selection
Founding house
Position openIIIOptional
Founding house
Position openFocused capital. Dedicated execution. Long‑term development.
A deliberately small portfolio allows full commercial attention, investment and local execution for every house we represent.
For fragrance houses looking for more than distribution.
If your house is evaluating the Paraguayan market, we would be pleased to introduce our strategy and explore how Dewar Group could develop your brand locally.
For fragrance houses
Start a conversation.
Share a few details about your house. Every enquiry is read and answered personally.
Thank you.
We will be in touch shortly.